Selling services is not the same as selling goods. Is your online business a services-oriented one? Then you need to develop a perfect way of showcasing it that will work for you. Mind that you can face a few challenges on your way to business success. This post will tell about 3 strategies you could use for a services business to make it better. So, let’s get started:

 Top 3 Strategies For Building Maintenance Services Websites in 2017

Website Building Strategy

Think about the purpose of building an online resource. What goals would you like to achieve? Do you need a static site? Or maybe your services business will be better fitted with a dynamic one? Static sites provide details on your services and qualification to your prospects. This type of websites is perfect for blogging. Feel free to post useful content to attract potential customers. If you want to sell goods and services on the web directly, make social media a part of your marketing strategy.

On the other hand, dynamic websites have a wider selection of benefits. Dynamic websites  have things like CMS, eCommerce plugins, discussion boards etc. If you don’t know much about web design, but still want to promote your business, try WordPress CMS. It allows to create dynamic websites, adding more functionality like widgets and modules. Besides, there are hundreds of ready-made web layouts for any type of business. Whether you provide cleaning or roof repair services, you’ll find a WordPress template to your liking. For instance, check out the Roofing Company WordPress Themes. There is no need to know any coding. Ready-made templates let you edit by dragging and dropping the needed elements. They contain high-performance features like a drag & drop Power Page Builder, Multiple Layout Options, various Content Modules and more. Both experienced web designers and noobs will appreciate the benefits of using WordPress themes.

Content Strategy

The next important thing after having a finished website is filling it with content. Since content is king, develop a solid content strategy for your resource. Use the following advice to create  top-notch content for your business website:

Simplicity

The average time you have to engage a reader is 10 sec, use it wisely. Clear and simple language and user-friendly navigation will do you a lot of good. Don’t use any words that are difficult to understand. Ensure that your visitors will be able to skim through the content fast.

Credibility

Remember, that you are professional as well as the services you provide. Credibility and professionalism are the things that make clients choose you over competitors. Make sure you avoid the  following:

  • false facts and misleading
  • grammar and spelling errors
  • the use of vernacular

Backlinking

To make your business more credible, get backlinks for your site.  Do you want your site to rank high in search engines? Then ensure that other credible resources provide links to yours within their pages. It is only natural for them to do so, if you have valuable content they’d like to share.

Engagement

Apart from quality, your content must provide engagement. Include bits of humor, strong action words, informal and relatable writing. Avoid using long paragraphs – they are more suitable for the ‘Bio’ sections.

Marketing Strategy

Now, let’s have a better understanding the marketing strategies that work in 2017.

-Blogging

Believe it or not, but blogging is still working for online businesses. It can help you improve the rankings on the search engines. It’s impossible to stress enough the importance of the content quality. Making top-quality blog posts with relevant keywords on a weekly basis will give you a boost. Mind that posts should not only be relevant, but also timely. This will ensure more website traffic and increase the leads and conversion.

-Mobile Marketing

95% of USA internet audience use mobile devices for web browsing. If you still haven’t developed a marketing strategy for your company, it’s about time you do. Past few years marketing has been focused  on the media available for browsing on mobile devices. Don’t overlook the online SMS marketing services. They have such options as creating draft messages, lists and allow to send them to your clients.

-Social Network Marketing

Social networks have become the predominant sphere of marketing activities lately. If you want your business to stand out, you’ll need more than a routine social media strategy. The key is to research the client behavioral patterns. Then you’ll be able to create a personalized marketing approach based on the interests of a particular individual. Using a client’s name in email campaigns is one of the most vivid examples. Take note from companies like Facebook using personalized marketing to the fullest!

-Email Marketing

Email campaigns still work, if done right. In 2017 concentrate on the industry news, expert content, sharing the latest news and links. Also, keep the frequency of the emails you send out under control. Don’t forget about the opt out option, use A/B testing and update the list of recipients. Constantly work on the quality of content.

Analyse everything you do from your own perspective. If you don’t like the way an email looks and feels, don’t send it.

Here we are! Try and test these strategies for your online resource. See which of them work best for your business. Improve the given options using your previous experience. Maybe, you have other strategies and methods that already work for you? Don’t hesitate to share them with the world! Sound off in the comment section below!