As more and more consumers rely on their smartphones for shopping, businesses must think about optimizing their online stores for mobile commerce. The increasing prevalence of mobile-based shoppers is something that businesses have to adapt to in order to stay relevant.
Mobile e-commerce makes up to 60% of all e-commerce sales. That’s a significant portion of revenue businesses cannot afford to ignore. If you are wondering how to make your shop friendly to shoppers using phones and tablets, we have prepared a short list of tips to help you. Keep reading if you are keen to learn what to implement to stay competitive in the mobile commerce market.
What is M-Commerce?
The term m-commerce refers to buying and selling through smart mobile devices such as phones and tablets. It can also relate to online banking, commercial services, and mobile advertising. With the growing popularity of smart devices, m-commerce has become an essential part of the business sphere.
Mobile commerce has many benefits for consumers. It allows making purchases anytime and anywhere without the need to use a desktop computer or visit a physical store. Everything, from putting an item in the cart to choosing the delivery option, can be accomplished conveniently with just a few taps on the screen.
While m-commerce offers convenience for consumers, it also provides opportunities for businesses to increase their sales. Tapping into the mobile commerce market will allow you to reach new demographics, expand your customer base, and potentially increase revenue.
Creating the Best Mobile Commerce Customer Experience
Not optimizing your store for mobile is not only a missed opportunity, but it can also lead to a loss of potential customers. Smartphones make up most of the retail website visits and over half of the online shopping orders in the US. More and more people choose their phones over other devices when ordering items from online stores, so why not take advantage of this trend?
There are several ways to create the best mobile commerce customer experience. By taking just a few steps, you can ensure that your store functions properly on handheld devices and provides a smooth experience for your customers. Take a look at some of our recommendations.
Make Your User Interface Mobile-Friendly
Have you ever visited a website that was not scaled properly for your phone? It can be frustrating and very difficult to navigate. If your shop interface is not mobile-friendly, you risk losing potential customers accessing your store through their phone or tablet browsers.
Make sure any themes or templates you are using are mobile-responsive. If you need to build one from scratch but do not know how, e-commerce development services can be of great help. Consider consulting with a mobile development expert to learn how to optimize your user interface for such devices. In other cases, switch to a mobile-responsive theme as soon as possible.
Keep Your Content Light
People browsing your store on their mobile phones might not use WiFi. Therefore, ensuring that your website’s content is optimized for mobile data usage is vital. You can easily achieve it by compressing large images and videos, minimizing the use of heavy scripts and plugins, and using lazy loading to show the content only when it is needed.
Consider employing caching methods and tweaking your code to improve the loading times. No one likes a slow and cluttered website, especially on their mobile devices.
Allow Simple Guest Checkouts
Sometimes, your shopper needs to make a quick purchase and does not want to create an account or fill out a lengthy checkout form. To cater to this group of customers, make a guest checkout option available in your store.
Being able to buy their product via their phone without a hassle will greatly improve their experience, as well as increase the chance of them completing the purchase and returning to your website in the future. It can greatly increase conversions in m-commerce and attract new customers who may be hesitant to create an account without first checking if they like the product at all.
Integrate Social Media Purchases
Seamless shopping from Facebook or Instagram is a trend that is likely here to stay. By integrating social media purchases into your website, you can use it to your advantage. Make your products available through popular social media platforms and allow people to purchase directly via those. With billions of users active every single day, social media sites can be a real gold mine for sellers.
While integrating your shop with social media can require additional work and resources, it can vastly improve the overall user experience, increasing your revenue as a result. It may be just the investment you need to expand your store’s reach!
Get Professional Assistance
If you feel like you are not up to the task of making your store’s website or app mobile-friendly, you can outsource the job to people specializing in that particular field. Hiring professionals with expertise in mobile app development or website optimization can save you time and make your store or business page perfectly fit for phones and tablets.
Take a look at one case study of creating a mobile-optimized page here: https://neklo.com/portfolio/rental-services-magento-website.
Optimize Your Store for Mobile for Maximum Revenue
Smartphones and tablets have become a daily necessity for most people, and many of them use their devices for more than just communication. It is a good thing for online store owners, as the bigger your target audience, the more money you can potentially make.
Do not underestimate the value of having a mobile-friendly website. Excluding phone and tablet users from your target demographic could mean missing out on a significant portion of potential revenue. Additionally, having a mobile-optimized store can increase customer satisfaction and brand loyalty, leading to higher revenues.
Be fully present in the digital landscape, and make sure your online store is accessible and user-friendly across all devices. Give your business a chance to reach a wider demographic and future-proof your online store. By catering to mobile users, you are tapping into a rapidly growing market and showing that you are up-to-date with current consumer trends.