A high-quality website is essential if your business is going to succeed online. Your brand needs a platform from which to engage with potential clients and demonstrate what it is that you do – and such a platform must be done right. While knowing where to start with such a project can be daunting, these five essential elements for a high-quality website will always stand you in good stead.

An engaging homepage

It’s a cliché, but you never do get a second chance to make a first impression, and when it comes to web design, first impressions are everything. Think of your website’s homepage as your chance to make a good first impression: it must reflect your brand in a good light, engage visitors in a way that makes them want more and leave them in little doubt as to what you’re about. Use imagery, clear and concise text and colours carefully, and think about what you’d like your visitors to take away from their first interaction with you. Have you given them a way to contact you? Have you linked to your social media pages? Communication is key, so don’t lose your chance.

The essential elements of a high-quality website

An informative, relevant blog

While there’s no denying that the frequency with which you publish content is one way to get noticed, it’s essential that everything you create is not only relevant but also of good quality. These are the words and images that represent you, after all. Your blog should feature content that is informative, pertinent to your brand or a particular theme that you’re adopting and written in a manner that appeals to your audience and engages their attention – this is your opportunity to build a rapport. Now is perhaps the time to seek the input and expertise of a content marketing specialist, as while you’re good at what you do, your content needs to be even better. Such a specialist will ensure that your content is delivered on time and on topic and the voice of your blog is everything that you hoped it could be.

Carefully considered web design

The design of your website must have a strong, memorable appearance, an easily navigable structure and a means through which visitors can communicate with your brand once they’ve finished browsing. It also pays to create something a little bit different and ensure that your company’s logo, branding and colour schemes are prevalent throughout. Do keep things simple, though — an effective use of white space, large hero images and concise, relevant text should be all you need to introduce the relationship that you’re seeking with potential customers and visitors to your site.

Strong internal linking structure

When it comes to web habits, not everyone uses the menu tab to navigate a site, but the curious amongst us follow internal links if the context is intriguing enough. Creating a strong, effective and above all relevant internal linking structure is vital. This is a means of transporting visitors between pages effortlessly and keeping them on your website. After all, the longer they’re browsing, the better the relationship you’re forging.

A call to action

What is it that you’d like readers to get out of your website? Would you like them to head over to your site’s shop and make a purchase, take a closer look at the information that you’re providing or encourage them to bond with your brand? All successful websites feature a call to action, which is a means of directing each visitor to the outcome that you desire. Clear imagery and suggestive text as well as buttons and banners that alert customers to the presence of a shop are all highly effective, while social media plugs should also be placed on every page to create communication.

So, there you have it: five essential elements that you could be using to give your website the best chance of success. There are, of course, a considerable number of web components that you should be turning to in order to create a high-quality website, or at the least, an eye-catching and engaging theme. Please do take a while to browse the free themes that we offer, and choose the right one for your business and its brand.