Domain Authority is generally the score on a 100-point logarithm scale created by Moz and is used to foretell how best a site will be rated by search engines. In most cases, DA is used when equating a site to another or monitoring performance of a site over a given time-frame. This metric is calculated by putting together all other link algorithms including number of complete links, MozTrust, linking root domains, and MozRank among others into one score.

Is Understanding Your Website’s PA and DA Important

At we make use of the machine learning technique in relation to Google’s systems to perfectly determine how results on search engines are created. This calculation incorporates more than 40 signals meaning that your site’s DA score is bound to vary. Perhaps that explains why it is wise to use DA as a reasonable metric against other websites instead of the traditional method of your inward SEO efforts.

How to score Domain Authority

Domain Authority is normally scored on a 100-point scale. Hence, you can easily improve your score from, let’s say, 20 to 30 as compared to increasing it from 70 to 80.

DA vs PA

While Domain authority is used to predict ranking ability of the whole domain or sub-domains, Page Authority on the hand, measures the ability of a single page. This is also true when it comes to metrics like MozTrust and MozRank

Where to source for Domain Authority

Metrics regarding Domain authority are integrated in numerous marketing platforms and SEO on the web. You can analyse your site’s DA using tools such as Moz’s free SEO tool bar, MozBar or Open Site Explorer. Moz includes Authority algorithms in all its analyses and also the Mozscape API.

Page authority and Domain Authority are best employed as comparative algorithms when analysing search results and establishing the pages/sites that may be commanding a higher rate of strong/essential link portfolio than the rest. Although certain metrics such as Mozrank may be the solution to raw link popularity, the authority numbers are generally top-level numerals that try to tackle the question, “How powerful are the links on this page when it comes to improving its rankings on Google?

How can you manipulate these metrics?

The difference between Domain Authority and other SEO metrics is that it is very difficult to directly manipulate the former’s metric results. This is actually an integration of different metrics including link profile, MozTrust, MozRank among others with each one of them having an influence on the final score. The metric is designed to estimate how effective a particular site is in search engines including Google. Considering the numerous factors taken into account, any given metric that attempts to calculate it should also take into account an equally big number of factors.

Thus, if you really want to influence this metric, then you will need to enhance your entire SEO. Particularly, you must concentrate on improving your link portfolio, which bears an influence on MozTrust and MozRank, by gaining more quality links from top-ranking pages.

Looking at the role DA and PA play on your website, you can now understand why you need to keep yourself fully equipped with the right information concerning these two SEO tools. This has been highlighted here: The only thing you need is clinking on the link to learn more about Page Authority and Domain Authority, their difference and above all, their application when it comes to the SEO best practices.  Your website is your biggest investment and understanding what to expect in future is vital. As such, the only best way you can achieve these is by employing the aforementioned mechanisms.