One must do all they can to attract more people to their website, to make it stand out. In today‘s saturated market, what can grip the attention of the audience, the buyers, the visitors? The design of the website can only take you so far. It must be enriched in presentation, made inescapably attractive. One of they ways to achieve it is to add interactive elements to the site. Usually, that means burdening you website with loading screens and applications that require users to download players or codec packs. However, there‘s a technology that runs seamlessly on any modern web browser: WebGL.

Why You Should Use WebGL On Your Website

It‘s a JavaScript application programing interface that‘s developed and maintained by the non-profit Khronos Group (a consortium founded by industry members to develop open-source APIs for everyone to use). All major desktop and mobile browsers, from Chrome to Safari to Edge support it! WebGL is used to render 3D and 2D graphics in browsers without any plug-ins. As such, it is integrated into all the web standards of the browser, allowing the GPU accelerated use of physics, image processing and effects as part of the web page. It meshes with the website completely, and can be mixed in with other HTML elements, being joined to any part of the page or even running in the background. A WebGL program is composed of a control code and shared code that is actually used by the GPU.

So what can you accomplish in WebGL? It is a very versatile platform, so you can begin with some basic interactive page element. A travel page, for example, could have an interactive element where the user can control a plane flying around the world. Vendors of such products like mobile phones can have interactive presentations where the user can look at the product from any angle, take it apart, get a closer look – basically, whatever the designer wants. You can also make interactive ads that, for example, let user customize and drive cars. You can even go the entire way and make a videogame for your visitors to play. The possibilities are essentially limitless and only held back by your imagination.

3d Sample

However, WebGL or JavaScript is a bit unwieldy to work with directly. Fortunately for you, people are hard art work creating JavaScript libraries to ease the work. And they‘re more often than not completely free to use! Babylon.js and CopperLicht are some of the more advanced (read: harder to use) libraries/engines, but there are plenty of those that can be used with barely any programing or development knowledge. WebGoo and Turbulenz would be some of the latter. Even better: game engines like Unreal Engine and Unity now support WebGL, and are free. WebGoo and Unreal Engine are similar in one key feature: they both allow for visual programing, which means that you connect blocks of triggers instead of writing lines of code. This makes development and creation of software that much easier!

And it gets even better, because you can use free assets to develop your impressive applications. Low polygon models are a must for video games, virtual reality and, eventually,WebGL. However, plenty of 3D model marketplaces exist online. Websites like CGTrader can save you a lot of time and money, because they offer a great array of low polygon models for sale. And if you‘re lucky, you can get away with using free models, too! Free engines, free models, what‘s not to like?

When designing your new website, make sure to keep WebGL in mind. Web design is evolving all the time, and so will be the websites of your competitors. So make use of WebGL to stay ahead of the crowd! Get free libraries and engines, buy free models, and create your own organically integrated show that will run on any browser!