The spread of the Internet means that almost every modern business has established a presence online and if you are a content creator, this potentially means good news for you. Why? Websites need to be updated on a constant basis if they are to remain both searchable and relevant, and updated websites means updated content.
Choosing a career as a content creator for businesses can be very rewarding. You get to work in a dynamic sector, utilizing your skills to keep web content constantly updated. In addition, what are those skills you need to be a successful content creator?
You will have strong writing skills, obviously, but your writing skills will go beyond simply being able to structure an article that reads well and is accurate. Businesses seeking strong content want writers with the ability to successfully market their products/services. This can typically mean turning an otherwise dry topic into something that will catch readers’ attention and persuade them this is a product or service they need to buy.
Other essentials include good research skills and strong technical knowledge, especially in the areas of search engine optimisation (SEO) and on-page coding.
SEO is that activity that boosts the position of content in search engine rankings, with key words and phrases relevant to what a site has to offer. When it comes to coding skills, your knowledge does not have to be in-depth, but having basic HTML and CSS skills is a big plus. HTML, or hypertext mark-up language, is one of the building blocks of website creation and enables the appropriate coding of content. CSS, or Cascading Style Sheets, refers to the style sheet language that describes how a document written in a mark-up language is presented on the web page.
Career options for content creators include working as an employee for a larger organisation that needs large quantities of content on a daily basis or offering your services on a freelance or contractual basis to different clients. Your career path will depend to a great extent on the type of and how you view the world of work: do you like the security of a salaried position or do you have a preference for working on your own with a variety of different projects on the go?
You may well possess the necessary skills for creating content but being in business means more than just working on behalf of clients. The administrative side of running your own business as a freelancer or contractor can appear daunting, but with a clear structure in place you can take the complications out of the administrative side of your business. If you are working as a freelancer or contractor then one option is to use the services of what is known as an umbrella company. The services of an umbrella company allow you to move seamlessly between different agencies, contracts and clients with a fixed employer taking responsibility for your tax and national insurance obligations.
The basis of a successful business is winning clients and keeping them happy. Put in place the necessary administrative structures and you can focus on doing what you do best as a freelance or contract content creator.