How to Optimise Your WordPress Blog for the Search Engines
Do you want your WordPress blog to become more visible online? If so, you need to optimise it to help it reach its full potential. Below are some of the most effective ways to optimise your WordPress blog, so that more people can find your website using the search engines.
Choose the Right Hosting Provider
The hosting provider you choose to host your WordPress blog on, plays a huge role in the success of a blog. If your blog is too slow, the search engines can detect this, and will be less likely to send online traffic to your blog. Make sure your blog loads quickly, so that website visitors have a positive experience and you don’t get penalised by the search engines.
Make Web Pages and Post Names More Search Engine Friendly
When you install WordPress, the default addresses created for the pages and posts on your website are not optimised for the search engines. To rectify this problem, you have to log in to the WordPress administration panel and change the permalink settings. The pages and posts you create from then on will contain optimised text that gives a better description of the content contained in each of your webpages and posts.
Install an SEO Plugin
When you are optimising a WordPress blog, you need to follow a large number of SEO guidelines in order to improve your chances of ranking It can be difficult to fully optimise your website and follow all of these guidelines.
This is where SEO plugins come to the rescue. Many of these SEO plugins are designed to automatically optimise the content on a WordPress website. Some plugins go one step further, by analysing your WordPress pages and posts. If they detect errors or identify components of a WordPress page or post that are not optimised, they notify you about this problem and recommend the changes you should make to fully optimise your website.
Add Different Types of Optimised Content
Online content is usually displayed in text format. However, in recent years, other formats such as video, audio and images have also proven to be popular with online audiences. Publishing content on your WordPress website in different formats gives you the opportunity to attract a wider audience and is also noticed by the search engines. The search engines currently rank optimised videos and images that appear on websites, which can increase visitor numbers to your website.
As a WordPress website owner, you should encourage social interaction on your website. The search engines have become much more advanced in recent years, and are able to identify certain ‘social signals’ or social activities on today’s WordPress websites. Comments, likes and shares are just some of these social signals that are noticed by search engines and have the potential to boost your website’s search engine rankings.
Optimising a WordPress blog is something you can do yourself if you have the skills and knowledge. However, if you want to save time and concentrate on more productive tasks, search engine optimisation experts like SeoPlus+ can carry out this work for you. Either way, you should make sure you follow the tips above, so that the search engines send you as many website visitors and shoppers as possible.