The world of online travel is a vibrant one. It is filled with incredible opportunities for adventure, mountains of inspiration, and colourful web pages that advertise destinations. When browsing for the latest holidays and getaways once involved flicking through the pages of heavy brochures that you’d carried home from the travel agency, now we have the world at our fingertips – quite literally. For this reason travel websites must be bright, bold, and attractive in order to stand out from the crowd; besides, whoever heard of a boring travel website? More companies than ever before are looking to the online travel sector for web-spiration, and they’re turning to such bold techniques and visual feasts in order to make their own products stand out. So, where do travel sites get their brilliance, and how easy is it to create a stunning website for, or inspired by, the travel sector?
Themes and techniques used in the online travel sector
First thing’s first; colour. It’s incredibly rare to find a travel website that doesn’t feature an explosion of every shade you can think of, and imagery is hugely important to the way a travel site feels, and operates. The types of colours used will usually depend on what sort of site you’re visiting; those selling beach holidays may err towards hues of blue, golden yellow, and palm tree green, while snowy getaways are sold on brilliant whites, log cabin browns, and pine tree green, for example.
If you’re designing your own travel website, or looking to use such a template in your own design work, think of the shades that are relevant to you. Is your company bold and brash, or do you thrive on lulling potential customers into a relaxed state of mind? Imagery, particularly photographs, is also hugely important in the online travel sector. How else could companies sell their holidays, if it wasn’t for the stunning pictures that accompany accommodation descriptions and price lists? Again, the types of images used will always reflect the getaway on offer; travel websites selling city breaks may go for straight lines and edges, and photographs of a city’s skyline, while those for adventure holidays will illustrate everything that’s amazing about the wild outdoors. Choose your images carefully to create a site that can be devoured in moments, just as the travel sector has come to do.
Of course, building a travel site, and one that is inspired by adventures around the world, can’t rely on imagery and colour alone; travellers don’t want to simply read about the holidays they could go on, but feel as though they’re actually about to embark. For this reason sites from the travel sector tend to be as interactive as they come, offering customers a hundred and one ways to engage with the content. If you’re looking for a template that does the same, consider the technology available to you. Do you have video feeds that could be streamed on the homepage, a gallery of images for consumers to access, or a social media feed that will link directly to your website’s content? The travel sector thrives on such interactivity; visiting such sites isn’t a chore, but an experience – an extension of the holiday itself. These sites will draw travellers in with colour and design, and keep them hooked with video tours, maps of the area, and galleries of the places they could go to. In short, a travel website has to engage from the moment it loads – and yours can too.
World Escape: An example of a visual feast online in the travel sector
One of the best ways to get a feel for, and to be inspired by, the online travel sector is to have a look at some of the most engaging sites out there. Local tourist boards usually have a lot to offer in terms of visual design and interactivity, while travel agencies, such as World Escape, create familiarity and reassurance with pages that are recognisable to their brand and easy to navigate. One glance at World Escape’s site and you know that you’re searching for a holiday; the site features local area maps, options that are easy to identify and select, and galleries filled with images of the accommodation that travellers can book. Visitors to the site can scroll down its pages and view Vacation apartments in L.A while choosing accommodation options and learning more about the area. It’s a simple, yet effective, template for any site in the travel sector, and its fresh design is both exciting and reassuring.
The online travel sector is one that is filled with heaps of visual design stimulus, enabling company owners and web developers alike to be inspired by an array of themes and techniques. Whether you’re designing your own travel site or simply hoping to emulate the vibrancy of the industry’s web presence, you’re sure to find the encouragement you need for web success in the existing world of online travel.