There’s no denying ecommerce is an extremely competitive marketplace. It is hard to keep your online store ahead of the game when so many stores are fighting to implement the latest and greatest software to improve the customer experience. The secret, however, is not in the software.
The key to get ahead of the competition in the ecommerce world is authenticity. When you are authentic about your brand, product, and website template design, you will be able to impact consumers and increase your sales. There are four ways to create this experience and stay a step ahead of your competitors.
Give Your Brand a Face
Putting a friendly face to your brand is one of the best things you can do to get ahead of the competition. Many brands stay very impersonal, but when you offer that personal touch, customers remember it. It can be something as simple as having a picture of a customer service representative available throughout their ecommerce experience to answer questions and guide them through the process. When you put a face to the brand, customers have greater confidence to buy from you.
Spend A Little More on Marketing
Expanding your budget on marketing efforts is a huge step to get ahead of competition. Much like putting a face to your brand, appearing on radio, TV, print magazines, and reputable online platforms will give buyers confidence to purchase from you. This is because these big media outlets have a choice to feature you, which consumers see as a recommendation from these outlets. To get more of your money’s worth from these advertising dollars, mention on your website or blog that you were recently featured on these outlets.
Not only should you be present and active on social media, but you should also make it easy for your consumers to use social to talk about your brand. Social media is a great way to get free and authentic advertising from your buyers. After every purchase, give them the option to share their purchase on their preferred social media platform. Those who share their recent purchases spread your brand name to new audiences, giving prospective buyers a trusted recommendation to visit your ecommerce store.
Ask for Reviews
There are two ways to find recommendations – from real people and from established brands. After each purchase, have an email generated to the buyer asking them to review their product after they have received it. Encourage descriptions of what they think. Additionally, you can grab reviews to feature from third party review sites, or encourage your buyers to place their reviews on these third party sites. The important thing to remember is to have a strategy for responding to negative reviews from a customer service standpoint.
Endorsements are another way to receive recommendations. Something as simple as featuring a partner business’ logo on your website design is a recommendation. Try reaching out to established brands, by asking them to endorse your product or give a recommendation for you to use on your website.
When you use these four ways to build your ecommerce brand’s authenticity, you will unlock the secret to get ahead of your competitors. Building authenticity with your customer base will help you increase sales and become and ecommerce leader.
This article was contributed by Magicdust, a web design company who provide quality website design, development, ecommerce solutions and online marketing services for SME’s.